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This competition, in contrast to other competitions organized in the country, is based on the principles of competition. Market Leaders are appointed by comparative method of competitive applications. It is the most appropriate and objective form of appointing leaders, the best companies, products and services in the market. The settlement of Competition which is organized according to clear regulations principles is supervised by "Forum of Polish Leaders", an elite organization of Market Leaders.
Competition, that is a tendency to gain a permanent domination over the market competition, is one of the most important elements of development strategy of every company. The competition "gives wings" to the personnel and managers of the company to achieve strategic objectives. It enables to build a strong, stabilized and valuable mark. Strong mark is not afraid of competition and allows to look safely into the future. Promotion Competition "MARKET LEADER" is organized from the point of view of European integration due to which Polish companies will meet a stronger-than-before market competition. To sustain the market position the companies will have to be equal to this competition. It is indispensable to use all company's market trumps in full. The Competition allows to use the most important market trumps of the leader, giving simultaneously effective instruments of promotion, marketing and advertisement. Within the European integration, for which most of Polish companies are already prepared, it will be necessary to create the mark not only on the Polish market but also on the European market. The European Promotion Competition "EURO LEADER" will help in this respect. Its objectives are to create a platform for entering European market and leveling of Polish companies with European ones under promotion conditions. You are cordially invited 
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